About us

Introduction
Cello, a name that has become synonymous with quality and innovation in Indian households, was established in 1996. With the vision to be India’s most preferred household brand, Cello focuses on providing innovative and aesthetically superior products at affordable prices. Over the years, Cello has gained widespread trust, seamlessly blending innovation, design, and affordability. Today, it serves not just homes but also hotels, restaurants, and catering establishments across the country. With a legacy of over two decades, Cello has evolved and expanded its product range, catering to the ever-changing needs of Indian consumers.

A Legacy of Understanding
Since its inception in 1996, Cello's journey has been defined by its commitment to understanding and meeting the diverse preferences of Indian consumers. The brand has developed deep insights into the Indian market, allowing it to anticipate trends and create products that fit seamlessly into daily life. Cello’s strong connection with its audience enables it to stay ahead of the curve, ensuring its offerings are aligned with the needs of modern Indian households.